CIM Coursebook 06/07 Marketing Planning

CIM Coursebook 06/07 Marketing Planning

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Elsevier/Butterworth-Heinemanna€™s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meaningsDelivering services is peoplea#39;s business: only great customers and great employees can guarantee great service quality. ... Services defined Dibb, Simkin, Pride and Ferrell (2001) define a 238 Unit 10 Industrial/business-to-business, FMCGsanbsp;...


Title:CIM Coursebook 06/07 Marketing Planning
Author: Karen Beamish, Ruth Ashford
Publisher:Routledge - 2007-07-11
ISBN-13:

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