Co-Branding als Konzept zur Stärkung von Marken

Co-Branding als Konzept zur Stärkung von Marken

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Aaker, D. A. (1991): Managing Brand Equity, New York 1991. Aaker, D. A. (1992): Management des Markenwertes, Frankfurt/Main 1992. Aaker, D. A. (1996): Building Strong Brands, New York 1996. Aaker, J. L. (1997): Dimensions of Brandanbsp;...


Title:Co-Branding als Konzept zur Stärkung von Marken
Author: Frank Huber
Publisher:BoD – Books on Demand - 2009
ISBN-13:

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