Market Research Best Practice

Market Research Best Practice

4.11 - 1251 ratings - Source

Moreover, the lack of a metric-oriented approach pushed the marketing research industry to talk and think about ... If we replace the brand with another one, it loses its brand specificity, while replacement of both brand and credit card makes itanbsp;...

Title:Market Research Best Practice
Author: ESOMAR
Publisher:John Wiley & Sons - 2009-08-27

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