Marketing Cases from Emerging Markets

Marketing Cases from Emerging Markets

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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.a€‹Case Study 11: Marketing of Services: The McDonalda#39;s Way Rik Paul and Sanjit Kumar Roy If you work just for money, youa#39;ll ... The company started its business operations in India in 1996 as a 50:50 joint venture partnership between the two anbsp;...

Title:Marketing Cases from Emerging Markets
Author: Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis
Publisher:Springer Science & Business Media - 2013-09-03

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