Marketing Management, 2nd Edition

Marketing Management, 2nd Edition

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Marketing is a way of doing business. It is all pervasive, a part of everyonea€™s job description. Marketing is an expression of a companya€™s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.Carnation Auto is a company that deals in servicing cars, selling spares, accessories and also pre-owned cars. The company has ... He chose 28 cars that cost upto `9 lakh whose repair and maintenance would be undertaken at Carnation.

Title:Marketing Management, 2nd Edition
Author: Arun Kumar & N. Meenakshi
Publisher:Vikas Publishing House - 2011

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