Public Relations Research Annual

Public Relations Research Annual

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.And retired General Motors Chairman Roger Smith maintained that communication a€œshould be treated with as much thoughtful planning and ... perceptions of top management in general (no special focus on communication variables) and employee work attitudes. ... Ruch and Goodmana#39;s (1983) study in 1972a€“1973 of 3, 500 General Motors hourly employees from 14 different U.S. plants was one of theanbsp;...

Title:Public Relations Research Annual
Author: Larissa A. Grunig, James E. Grunig
Publisher:Routledge - 2014-06-03

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